With over 20 years’ experience in growth and marketing strategy development, Santiago is an expert at making big ideas work. He excels at analyzing big ideas, picking the ones to build out, and pairing them with the right infrastructure to get the job done.
With experience across the globe, and companies in consumer products, quick service dining, technology & telecom, insurance, retail, and manufacturing, Santiago has gone around the world tackling any and all challenges as they arise. His areas of experience include organic growth, strategic planning, portfolio strategy, brand value proposition development, channel strategy, market entry, consumer insights and segmentation, marketing organization transformation, marketing effectiveness, strategic innovation, and project management.
As a passionate cook and mixologist, Santiago is always on the lookout for a winning recipe or killer cocktail, and, as with all things, always out to take something good and make it better.