In February 2019, Microsoft introduced HoloLens 2, an augmented reality headset, which addresses our innate need for collaboration and community. With this new addition, Microsoft is continuing to provide products that maximize our connectivity to one another and to the world, and embracing a concept we call an Unmet Core Need.

After the first iteration was geared towards home entertainment, it is not surprising Microsoft switched gears and redesigned the headset to be used for work, not play. In fact, because we spend so much of our lives at work, the applications of AR and VR for the workplace may be far more meaningful (and likely more profitable) than the applications for play. Would you agree? What are some Unmet Core Needs you are addressing with your innovation strategy?

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