In February 2019, Microsoft introduced HoloLens 2, an augmented reality headset, continuing its tradition of innovating on our innate need for collaboration and community and providing products that maximize our connections to each other and to the world.
After a first iteration geared towards home entertainment, it is not surprising Microsoft switched gears and redesigned the headset to be used for work, not play. In fact, given we spend so much of our lives at work, the applications of AR and VR for work may be far more meaningful (and likely more profitable) than the applications for play. Would you agree? What Unmet Core Needs are you innovating?