The IDC recently reported that in 2018 smartphone shipments fell 4.1%, making it the “worst year ever” for the industry. They say people are keeping their phones for longer, not buying into the temptations of the biggest, best, newest version of their smartphones.
You probably have heard talks of 5G, foldable screens, and every version of iPhone XS, XR, and so on. But it begs the question, is this enough to keep up with the speed of change? How far will companies have to go to keep you hooked and buying their new products? We use our unique Portfolio View to tell you just how far your innovation strategy needs to go to stay ahead of the speed of change.