UPS recently launched Flight Forward, a service which uses drones to deliver to hospitals and universities, transporting blood and tissue samples from labs to hospitals quickly and efficiently. Although Scott Price, UPS’ chief strategy and transformation officer said that residential deliveries are still years away from being possible, Amazon has been testing home deliveries since earlier this year.
If drones are the future of delivery, how will we get there?
While Amazon began by testing residential delivery, UPS seized an opportunity to deliver a clear value proposition in the medical field. By starting with a niche market, UPS delivers a beneficial service by testing in a controlled environment, all while building an infrastructure that can be leveraged for home delivery in the future.
Who do you think has the better approach? Will Amazon master residential delivery first because they jumped straight into the market? Or will UPS excel because they started with a good use case to build their infrastructure for drone delivery first?